From Mashable:

Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.

These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free.

Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. Here are ten ways newspapers are using social media to save the industry.

Listropolis’ Take:

I haven’t picked up a black & white (& red) newspaper in years. It wasn’t always easy getting the news I was looking for online, but recently, the big players have stepped things up in Social Media, and now I can get all the headlines pushed to me in Friendfeed or Twitter. I much prefer this method to sitting around searching for news, and am glad to see this social media embrace. Mashable did a great job analyzing the industry’s use in this new medium.

See the List

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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

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The Social Media Marketing Book

From THINKing:

The digital world is changing how PR pros perform media relations. You don’t just have to send releases to journalists today. Now, you can reach your key audiences directly with releases. But there still are some tried-and-true media relations practices:

• researching news releases and features
• writing releases and features
• developing media lists
• distributing news releases
• preparing spokespeople for interviews
• assessing the impact of your media effort

So, in an effort to help you with your effort, I’ve pulled together some of the top online media relations resources. Let’s review:

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From ChrisBrogan.com:

You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. – Tyler Durden, Fight Club.

Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts. Feel free to add your ideas to the comments section.

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. That’s another tactic, by the way. : )

See the List

Related Reading:

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Social Media Marketing For Dummies

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!