From the Site:

It’s true, I hate your chiclets almost as much as I hate your blogroll… and not surprisingly, for almost the exact same reasons… the reciprocal linking, the ego stroking (AKA industry circle jerk), lack of usefulness to visitors and large on-page link count. Now, don’t get all sensitive, you can be reformed. Even the best of bloggers succumb to the occasional chicklet or two, but 10, 20 little icons in your sidebar or footer, it’s a little excessive, don’t you think?

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