From THINKing:
The digital world is changing how PR pros perform media relations. You don’t just have to send releases to journalists today. Now, you can reach your key audiences directly with releases. But there still are some tried-and-true media relations practices:
- researching news releases and features
- writing releases and features
- developing media lists
- distributing news releases
- preparing spokespeople for interviews
- assessing the impact of your media effort
So, in an effort to help you with your effort, I’ve pulled together some of the top online media relations resources. Let’s review:
