Web 2.0 is not a look. It’s not a design. Web 2.0 is a change in the ways software developers and end-users use the internet. The design cliches that have evolved and been incorporated so heavily do not define Web 2.0, but for many, they have translated as successful business, so who cares what it really means, right?
These 15 sites are not bowing down to trends. You won’t find the cliche “Special Offer” badges, gloss, sheen. bevelled edges, gradients, soft-focus edges, and you definitely won’t find reflected logos.
Who knows…after seeing these sites, you might be inspired to destroy Web 2.0 too. It’s great to be inspired, as long as you add your own personal touch, and you should adapt continuously.
This post was inspired by this post on Elliot Jay Stocks. Make sure you visit the site, and download the PDF of his presentation at the Future of Web Design Event in New York.
